ISP Pro Audio

Main Street Magic

ISP Technologies delivers Rochester, Michigan a custom, wireless, outdoor sound solution.

November 6, 2017: The City of Rochester is known for having a downtown with posh restaurants, a lively night life and a host of entertainment choices. In keeping with the upscale feel of Main Street, the Downtown Development Authority (DDA) sought a sound system that would blend with the district’s aesthetics while adding aural ambiance to Main Street Rochester.

Wanting both a wireless system and one with high fidelity, the DDA had a hard time finding a company that could offer both features. Common options were limited to about 35 watts RMS and most were housed in unflattering black speaker boxes with a visible antenna – not quite the image they were going for.

ISP Technologies offered Rochester a bespoke system consisting of 36 custom speaker boxes matching both the look and color of the green, fluted lamp posts to blend in with their decor. Nineteen boxes along the east side and eighteen boxes along the west side of three city blocks were hung containing high performance dual coaxial speakers. Three wireless transmitters were used to ensure full coverage. ISP also utilized their new Dynamic Adaptive Amplifier Technology (DAAT), for which a third patent has just been granted. DAAT allows the amplifiers to deliver 300 watts true RMS per box with +/- 15 VDC power rails, as opposed to other amp technologies that would generate only 28 watts true RMS using traditional +/- 15 VDC power supplies. ISP’s technology also pulls less current, adding to cost savings as well as being more environmentally friendly.

The fall and winter holidays’ are a particularly busy time in Rochester with spectacular holiday lights being a big attraction luring many visitors. “The new downtown sound system sounds great,” said DDA Executive Director Kristi Trevarrow. “We are especially excited about the Holiday season as the music will enhance our overall downtown atmosphere, providing our guests with an even more enjoyable experience while they visit our local shops and restaurants.” Added Vito Pampalona, Vice Chair and Site Committee Chairman of the DDA, “ISP Technologies did an outstanding job in custom designing and overseeing the installing of our system.”

The system, installed by Grand Rapids Waves Solutions, went live October 30. Rochester, a leader in providing a great city atmosphere, has now set the bar for outdoor music.